Does the word “marketing” scare you? I get it if it does. It used to terrify me because of all the unanswered questions it brought to mind. There are so many options available when it comes to promoting your business, it’s enough to make your head spin and your eyes glaze over. Keep reading to learn 10 of the best ways to market your business this coming year.
To be clear – there is no one “right” way to market your business. Many strategies and techniques works. This is illustrated by the number of successful businesses there are online. I can guarantee you that each and every one of them uses varying tactics when it comes to promotion. AND they may be constantly switching up their methods from month to month based on a variety of factors.
The most salient issue when it comes to promoting your business is choosing the marketing method that you’ll be the most consistent at implementing. Marketing that converts requires persistence and consistency. Consistency because you need to keep at it, and persistence because you need to test the variables to determine what is working and what needs tweaking.
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Table of Contents
Find A Marketing Method That Resonates With Your Personality
This means that if you absolutely hate creating videos, don’t force yourself to create videos. You’ll may be able to exert a certain amount of willpower for a time, forcing yourself to crank out videos, but after a while you’ll eventually hit burnout and quit. Unfortunately, this is just the way it works.
Now this isn’t to suggest that we shouldn’t all try new things and get out of our comfort zones. We absolutely should – this is how we learn new skills and ways of doing things. It’s also how we can learn to like things we previously didn’t. However, sometimes a certain marketing strategy just isn’t going to resonate with you no matter how hard you try.
“Essentially – the best marketing strategy for your business is the ONE YOU’ll DO! Which methods are the best fit for your personality, your time restraints, and your pocketbook?”
Keep that sentiment in mind while reviewing the different marketing techniques below. Which ones would you be the most comfortable doing? Which ones are the most appropriate for your budget? There are both free and paid ways to promote your business.
If you’re in the initial stages of building your brand, you may not have the available funds to pay for YouTube, Facebook, Pay-Per-Click marketing or Solo ads. If that’s the case, creating content on your blog may be your best option. Or creating YouTube videos. Content and video marketing are always an effective approach if you’re looking to build your email list and drive traffic to your website.
But what if you abhor writing? Now to our list:
Best Ways to Market Your Business This Year
|1. Content Marketing||6. YouTube Ads|
|2. Video Marketing||7. Facebook Ads|
|3. Facebook Prospecting||8. Solo Ads|
|4. Pay-Per-Click & Pay-Per-View Advertising||9. Native Ads|
|5. Retargeting||10. Email Marketing|
Free Traffic Sources
1. Content Marketing
Many website owners write content for their blogs in order to drive traffic, generate leads, and make sales. By providing valuable and free content to their readers, they’re also able to build rapport and trust. This results in warm leads because by the time someone makes the decision to subscribe to that owner’s list, their audience is already interested in what is being provided.
Warms leads have an advantage over cold leads (no familiarity) in that people are more comfortable purchasing from people they know. Content marketing works, it just takes longer than paid sources, making it more expensive in terms of TIME. Always keep both time and money in mind when choosing a marketing source.
Content marketing is a type of search engine optimization where both the website and blog content are optimized – think keywords – in order to appear in the search engine results. It’s great for generating organic traffic.
2. Video Marketing
Many profitable businesses use YouTube and video marketing to build their brands, grow their lists, and drive traffic back to their blogs. AND – many are making a killing doing so. What will it cost you to start a YouTube Channel? Absolutely nothing!
You can begin creating videos using your smartphone and window light. In fact, a lot of YouTubers record videos in their cars. There are no hard and fast rules when it comes to video marketing. I would, however, invest in a high-quality microphone at some point because bad audio can totally and utterly derail an otherwise great video. The mic I use is the Blue Yeti condenser mic.
Screencasting software is a must if you want to record your computer screen, which is awesome for creating tutorials or reviews. This is a great option if you don’t want to show your face, which for many people, scares the daylights of them. Well, you know what? You don’t have to show your face, just use your voice to narrate.
There’s also the option to have a thumbnail of you at the bottom of the screen, which is much less intimidating. Do what works for you. Screencast-O-Matic is a free screencasting software that works great. I’ve used it many times for recording. There are other free options out there, as well.
3. Facebook Prospecting
Another form of free marketing is Facebook prospecting. Prospecting means to “search” or “investigate.” Basically, you’ll be looking to attract leads in order to grow your business. Facebook is huge – the platform is virtually teaming with future customers.
With each new friend request or message you are pulling in new prospects that may be interested in what your business has to offer. The first rule of thumb is to know your audience. Obviously, it’s not a good idea to market to people that have no interest in your products and services. Targeting the right people is paramount.
You’ll also want to find out where your target market is hanging out. What groups do they join? Find out and join those same groups. Then consistently post, like, ask and answer questions, and comment in those groups. If you’re consistent in this strategy, you WILL begin getting friend requests and messages.
Search for niche-related Facebook friends whose content has a lot of likes and engagement. Follow some of their mutual friends. Some of them will request your friendship. See how it’s all about building your network? It won’t happen overnight, but with persistence, your network (and potential customer base – think warm leads) will grow.
Paid Traffic Sources
Paid traffic, no matter what type you’re using, is more scalable, predictable, and consistent. What you pay monetarily, you make up for in time. It’s a trade off that you should always be aware of. You’ll be able to grow your list faster, along with your revenue if you use paid advertising.
Rather than looking at paid marketing as an expense, change your mindset, and look at it as an investment in your business. Investments fosters growth and yields impressive returns. Business owners invest. It’s part and parcel of scaling a successful business. And it doesn’t have to be an either/or type of thing. You can use a combination of both free and paid marketing.
4. Pay-Per-Click and Pay-Per-View Advertising
PPC advertising is any campaign where you pay each time an ad is clicked. This is used for ads that lead to a website, a landing page, a product, or an app. Businesses use this form of advertising to promote their products and services, discounts they’re promoting or current offers.
The beauty of PPC advertising is that you can easily track your clicks, the cost of each click and your return on investment. Pay-per-click advertising is targeted, making it highly effective at driving conversions and sales. The first step is to choose which channel you’ll be using. Microsoft ads, Google ads, Amazon ads, or social media ads, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. You can even post ads on Quora.
The next step is to come up with a monthly ad budget. You’ll then need to set up a landing page for your traffic, and choose what demographic you’ll be targeting. Then launch your campaign by creating your ad. After that, it’s a matter of tracking and tweaking your results.
When running a PPC campaign, always use conversion tracking to track your results. That way you’ll know what is and isn’t working. You can then change the variables to obtain more favorable results. Pay-Per-View advertising is similar to pay-per-advertising – the difference being you bid for impressions instead of clicks.
Retargeting is a great form of advertising and should always be used in conjunction with paid advertising. It’s one of the first forms of marketing you should learn. You’ll want to add it to all your marketing campaigns because it allows you to see and track who has looked at your ads.
Here’s how it works. You search for something on the internet. Let’s say it’s a leather purse. Well, what do you know – now everywhere you turn – you see a leather purse. This could be on your favorite news sites, sports site, or social media feed. That’s the power of retargeting.
It keeps the item you want in the forefront of your consciousness, which makes it much more likely that eventually you’ll buy the purse. Retargeting significantly maximizes your ad because a person sees it repeatedly, rather than just once. It’s possible to retarget approximately 80% of the market by using a Google retargeting pixel. Facebook also does retargeting.
6. YouTube Ads
YouTube is massive with two billion monthly users. It’s hands down the most popular video platform for sharing content with astounding numbers of people. It’s not just a social media platform, but also a giant search engine. A really really big one that’s owned by Google. BUT, this might not be an avenue you want to go down if you hate making videos.
The scenario goes something like this: you create a video ad with the goal of highlighting your business and making it stand out, you then set up and optimize your campaign, while tracking your results. You can either hire a YouTube expert to create an ad for you or do it yourself.
Video-based ads can be very user-friendly to create in terms of difficulty and expense as there are a lot of different ways to create an ad. Many people shoot videos using their smartphones.
3 Components Of A Successful YouTube Video Ad
1. A hook which is meant to capture attention.
2. Pearls of wisdom that are offered in the video, with the intent to educate.
3. A call to-action that invites the person watching to perform a simple task, such as “Click the button below.”
Of course, you’ll also need to decide on a marketing budget. YouTube ads are a form of warm traffic because the person watching knows whose list they’re subscribing to because they’ve already watched the person on video.
And remember – warm leads tend to convert better than cold leads in the short run. A really great feature of YouTube ads is that you’re not charged for the ad unless someone watches past the 30-second mark. You also won’t have to worry about the strict, and sometimes inexplicable guidelines and algorithms, associated with running Facebook ads.
7. Facebook Ads
If you like social media, Facebook ads may be a good choice for you. Millions of people hang out on Facebook every single day so why not get your products and services in front of them via advertising? There are many advantages of advertising on Facebook:
1. Ads are affordable and you don’t have to spend a certain dollar amount on your campaigns. This makes it a good choice if you have a meager budget or a new business.
2. Ads are applicable to a variety of niches. You can dial in specific demographics who you want to see your ad. Facebook’s micro-targeting feature enables you to do this, while maximizing your budget.
3. You can measure and scale you campaigns for the best conversions.
First, decide on what type of ad you want to run. Image ads and boosted posts are the easiest to create, making them a good choice for beginners.
You can boost a post right from your business page. Image ads include an image combined with text or ad copy.
Video ads are another option. These ads show up on the Facebook newsfeed and as in-stream ads in videos. You can also utilize carousel and slideshow ads. Your budget and end goal will be determining factors in what type of ad you want to run.
Dynamic ads can be used to retarget (see above) users that, for instance, abandoned a cart before buying. That particular item would then start showing up on that person’s FB feed by way of reminder. Start creating ads and then test them to make sure you’re getting the best return on your investment.
8. Solo Ads and Dedicated Emails
When you pay for solo ads, you are paying to advertise on other people’s email lists with the intent to drive traffic to your sales funnel, whether that be a capture page or website. The goal is get people to subscribe to your list so you can market to them on an ongoing basis. You’ll have to be dedicated with your future correspondence, considering these people are cold leads – they don’t know who you are.
These email-based ads are bought from email list owners and are sent as dedicated emails, which means the message is exclusive to your promotion. At least that’s the premise. It doesn’t always work that way. Solo ads work for a lot of different niches. Results are measured either by how many subscribers your email will be delivered to or by the number of clicks the email gets.
I wouldn’t use this form of marketing if you’re in the beginning stages of building your business as it requires working with a broker, especially if you partner with big list networks. Brokers help to find the best lists applicable to your niche. The cost is also going to be a steeper.
However, keep this form of marketing on the back burner for when you’re ready for them. They can be a game changer for getting traffic that your competitors aren’t. Arcamax, Nextmark, and Newsmax are three examples of list networks that you can contact.
9. Native Ads
Native ads are those ads you see that run alongside content on websites. The advantage of running native ads is they flow so they look like they’re part of the original content, making them less distracting and out of context. Because they fit in nicely with the content, native ads create more engagement in the form of clicks.
The reason for this is because people will generally click on an ad that isn’t so blatantly salesy. Native ad sources include: Nativo, Sharethrough, Twitter ads, Shareaholic, NativeAds, Nativo, Polar, StackAdapt, and Outbrain. This is a short list. There are other traffic sources, as well.
10. Email Marketing
I saved email marketing for last because building your list should be fundamental to whatever promotional plan you’re using. Your list IS your business so expanding it, nurturing it, and providing value for people on it should always be top of mind. Building your list, is in fact, one of the primary goals of whatever marketing method you choose to use.
Email marketing is a form of digital marketing that is centered around sending out emails, including product recommendations, timely news, relevant content, and exclusive offers to those on your list. This constant contact allows you to foster relationships with both your existing customers and future prospects.
It’s a highly effective form of marketing that outshines SEO, affiliate marketing, and social media marketing. Email marketing should be used in tandem with all your advertising campaigns. People buy from those they know, like, and trust, which is one of the biggest perks of email marketing. Connection converts…
I’ve used a number of these marketing strategies in my affiliate marketing business. READ MY REVIEW , or click the banner above, if you’d like to learn more about how I got started online. Building an online business is a great way to plan for your future. It can provide stability in uncertain times, which we have all personally witnessed in 2020. Click here to create your FREE account – NO credit card required.
A good rule of thumb when it comes to marketing is to pick one strategy and persevere until you’re proficient. Then choose another technique and stick with it until you’re good at it. Trying to implement too many approaches at one time will give you brain damage, and may paralyze you into doing nothing, which obviously is terrible for the growth of your business.
So begin by choosing one of the options above and commit to it. Slow and steady wins the race. This game plan will be the most beneficial for your business and your sanity. What method most resonates with you? Let me know in the comments:)