Do you know how to verify your website with Google Search Console? It’s a great tool to leverage a ton of relevant website information. Google is a massive search engine, and you’ll want to harness this power by letting Google Search Console track your website’s performance in the search results.
Once you’ve verified your website, you’ll be able to leverage information about how many people are visiting your site, how they’re finding it, and which of your articles are attracting the most attention. Let’s learn how to use Google Search Console…
Using Google Search Console To Glean Valuable Information
Google Search Console (GSC) is the new name for what used to be called Google Webmaster Tools. Since it’s quite new, I thought I’d write a post on how to navigate the dashboard, and the ins and outs of using Search Console. Using it is an integral part of any search engine optimization strategy that business owners, web designers, and marketing professionals depend on to access vital information to grow and scale their businesses.
Once you get a feel for the dashboard, GSC is easy to use. In addition to gaining valuable information about your website traffic, and how particular posts are performing, GSC will also provide data on whether site visitors are viewing your website on a smartphone or desktop, identify any security issues, take a look at your backlinks, and obtaining useful keyword information. You’ll also be notified of any errors pertinent to your website so you can correct them.
How To Verify Your Website With Google Search Console
In order to tap into the crucial information GSC has to offer, you’ll need to verify your website so it’s in Google’s database. However, before you verify your site, you’ll need to create a Google Analytics account, and install a code on your website for tracking purposes.
Completing this step will make verification easier. Watch the video below to learn how to set up a Google Analytics account before we proceed:
Go to search.google.com and create a new property. In the top left-hand corner of the dashboard, you should see a drop down menu where you can create a new property. See below:
Click the + sign and enter the entire URL of your website, including http or https. In the URL prefix on the right, enter your URL. Using the Domain box on the left requires DNS verification, which is a little more complicated:
You’ll see this screen after clicking “Continue.” Select the HTML tag verification method. You’ll see this code that you’ll need to install in the section of your site’s home page. Make sure the code is placed before the body tag.
Update your editor and click “Verify” in GSW. If you don’t receive an error, you’re verified with Google Search Console, and will now have access to a wide range of information to help you optimize your business. If you received an error, make sure you’re placing the code in the correct location and try again. You can also verify your site using the All in One SEO plugin.
Keep in mind, it will take about a week for any information to show up on a new site so be patient. You will need to populate your site with content in order to see any data. You can have as many sites as you want on Google Search Console.
Google Search Console Tracks Website Performance
Now that you’re all set up in Google Analytics and Google Search Console, let’s take a peek at the different tools that are available:
You probably won’t spend too much time in this area, but it does provide a snapshot of your website clicks over a 28-day period. Open the report for more information.
GSW is an impressive tool to show which keywords your website is ranking for, as well as the position of each of those keywords. You can also see how many times your site has been seen in Google for particular keywords, and how many clicks each keyword is generating. Not only will you be privy to information regarding your keywords, GSC will help you find new keywords to rank for as well.
The “Performance” tab, along with the “URL Inspection tool,” are the two areas in GSC you’ll be visiting the most, especially when you’re first getting started. Both these tabs will provide you with relevant information. Click on the two boxes on the right to activate them. They’ll turn from white to dark green and purple respectively after they’ve been activated. You’ll need to complete this step in order to view the information they provide.
When you click on any of the colored boxes, you’ll see information pertaining to your “Queries,” which is another name for keywords. By default, the Query will give you information about your most clicked keyword.
Below “Performance,” you’ll see a tab where you can change the date from 7 days to 16 months. In the bottom, right-hand corner, you can change the rows per page for easier viewing.
The “Clicks” section will tell you how many times someone clicked to your website using a specific keyword. An “Impression” tracks the number of times a user saw your URL in Google based on a certain keyword. The “CTR” or click-through-rate is the percentage of impressions that received a click. You can determine your “CTR” by dividing the “Clicks” by “Impressions” to see the ratio between the two.
The “Position” is the average placement of your website URL in the search results for a particular keyword you’re trying to rank for. The “Position” and the “Clicks” are the markers that provide the most relevant information because you want to know how many people are clicking to your site.
This data under “Queries” measures a three-month time period. Click on “Pages” to see your most popular pages and posts, and “Devices” to see a breakdown of your clicks from various devices, such as tablets, smartphones, and desktop computers.
URL Inspection Tool
I use this tool to submit every new page or post on my website to Google. GSC won’t know about your new content unless you submit it. Incidentally, this tool was previously called Fetch as Google, which was discontinued on March 28, 2019.
Here’s what the URL inspection tool looks like:
After you’ve submitted your URL, you’ll see a screen where you can request indexing and test the live URL. That’s about it when it comes to the URL Inspection tool.
If you get a message that your URL is not on Google, you can check out any errors that are sited.
This tab will let you see if there are any errors that need troubleshooting:
There’s a drop down menu in the upper left-hand corner where you can select different options to view:
How To Submit A SiteMap
Sitemaps allow you to submit all of your website posts and pages into Google for indexing. It’s easy to submit a sitemap, simply add in “Sitemap.xml” and click “Submit.”
I do this after every post I submit to the URL Inspection tool:
The “Mobile Usability” tab alerts you to any mobile issues related to your content. As you can see, I have one issue because my content is wider than a smartphone screen. If I click on that link, I’ll be able to view additional information, and press the button that says “Validate Fix” to have Google perform a quick initial validation. If that doesn’t fix the issue, I can go to my page and see what I can do to manually to rectify the problem:
How To Track A Link Using Google Search Console
I don’t use the “Products” tab, but you’ll find useful information in the “Links” tab, such as the pages on your website that are linked from external pages. You can also see your internal links from within your own site.
How is this data useful? Let’s say you leave a comment on a someone’s site, along with your website link. The “Links” tab lets you see where the link you left is being linked to. You can also see the top linking sites that are linking to your site.
How is this information applicable? For example, if one of your posts has a lot of clicks, you could capitalize on that information by turning that post into a YouTube video. That’s just one application that would be worth doing.
Lastly, here’s an advanced trick you might find handy. This is a useful method to find a great ranking keyword that you’d like to write a post on. Go back to the “Performance” tab, and click on the “Pages” tab next to “Queries.” We want to view data on a particular post so click on the little square icon with an arrow in it.
By doing this, a filter will automatically be created, which evaluates data for one specific page. The filter is to the right of the “Date” tab. If you want to clear a filter in order to see all of your post URLs, click the x and it will disappear.
Now copy and paste your keyword from the title of your post into Google to see how the keyword is performing. Shout “Hurray” if your post is on the first page of Google.
If you click directly on a post URL, and visit the “Queries” tab, you’ll be able to see what keywords your post is ranking for. You can then write a separate post using one of those high-ranking keywords. Pretty slick, right? It’s a great way to find keywords that will rank well.
How I Use Google Search Console
I use GSC every day in my affiliate marketing business. I like seeing how my business is growing, and what I can do to optimize it. If you’re looking for an opportunity to make money online, and eventually quit your job, read my REVIEW of my #1 recommended resource.
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Google Search Console is an amazing free tool to help you troubleshoot and optimize your business. Track your links so you know where your website traffic is coming from, who is clicking on your links, which keywords are converting best, and how well your paid ads are performing. You can also determine how your funnels are converting.
There’s no reason not to use this powerful tool. It’s free, user-friendly, and will provide you with critical metrics and insights to optimize your site’s organic visibility. Get started with Google Search Console today!
Are you using Google Search Console? Please share your favorite tips and tricks?