Email marketing can be intimidating for those who are just getting started online, but it doesn’t have to be. You’ll definitely want to take advantage of this form of marketing because it’s a great way to build a following and boost conversions. Follow these 7 steps to learn how to skyrocket your email marketing campaigns and grow your list.
How To Grow Your List
The success of your email marketing campaign is based on a number of factors. Effectively manage these factors to ensure an optimal response. When developing your next email campaign, consider the following guidelines:
1. Your list
Certainly one of the most important aspects of any email marketing campaign is your list. This list is directly correlated to your success. Ask yourself these questions: Are the names on your list recent? Do you have permission to market to these people? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list – meaning names you have collected on your own.
2. Your subject line
Getting a subscriber to open your message is the first step in any email marketing campaign. Focus on your subject line, and develop a test to determine which subject line works best. Divide your emails into three random, yet equal groups. Next, measure the response each email generates. Use the one producing the highest results as your control. Then, in your follow-up emails, try to exceed the response rate of this control email.
3. Your sender information
Next determine what information should appear on the sender line of your email? Will your prospects recognize it? Will they want to hear from you? Emails are often deleted, without ever being opened, because the sender name is not recognizable. Your sender name should be brief and easily understood.
4. Track your results
Track your results as this will allow you to determine who is opening your messages. It will also help you access which links, and how many links, are being clicked. Determine what is working, and what isn’t, so you can repeat the process in your next campaign. Tracking is, particularly, important when testing subject lines, embedded links, and other direct-response vehicles.
5. Make sure your unsubscribe method is in place and working
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Include an unsubscribe button that allows those on your list to opt-out from receiving future emails from you. It is in your best interest to remove anyone from your list that no longer wants to receive emails.
6. Your images are correctly referenced and you’ve used alt tags in each image
Double check to make sure any links attached to your images are working properly. Include alt tags on all images. These “alternative text” tags describe the appearance and function of an image, and will be displayed if an image fails to be loaded. They are useful, as well, for those who are visually impaired as they can read the alt text to determine the nature of the image. Alt tags are also important for indexing and search engine optimization.
7. Test, Test, Test
Follow these guidelines if you are just starting out in the email marketing world. The key to success is to test, test, test – then you can determine what is working, and what isn’t. Measure who is opening your emails, the click-through-rates, and purchase history. What subject line did you use? What was unique about the content? Document all successful results in order to duplicate them in future campaigns.
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Email, or content marketing, doesn’t have to be complex. Follow these simple strategies to grow your list, and ensure that your campaigns are effective. By testing which techniques are the most successful, you can develop a consistent method to increase traffic to your website, and build a profitable business.
What are your thoughts on email marketing? Let me know in the comments:)