Entrepreneurs know how fundamental marketing and sales are to the overall success of a business. HubSpot’s all-in-one marketing platform and productivity tools will help you automate your marketing campaigns, convert leads, grow your traffic, track analytics, and close more sales. What’s not to like about that?! Keep reading to learn the benefits of using HubSpot’s marketing software to boost your ROI.
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What Is HubSpot?
HubSpot is a cloud-based marketing hub created in 2005. It’s an all-in-one software platform that helps businesses scale their growth, while managing the marketing and sales process. HubSpot provides businesses with essential data, enabling them to make strategic sales, marketing, and customer service decisions, that will best serve their objectives and goals in terms of growth and conversions.
HubSpot leverages an innovative form of marketing and sales, called inbound marketing, that combines a company’s entire digital marketing efforts into one convenient tool to leverage and monitor campaigns.
This form of marketing has been proven to be effective, and is a foundational component underlying substantial business growth.
On the other hand, outbound marketing represents more traditional, yet outdated, marketing strategies, such as TV commercials, newspaper ads, flyers, catalogs, cold calling, and tradeshows.
Whereas, outbound marketing depends on strategies and techniques that send messages to consumers using media advertising and face-to-face contact, inbound marketing attracts potential customers through the use of blogs, social media, and search engines. With inbound marketing, potential prospects are attracted to a company, rather than a company having to fight to find them.
Benefits of HubSpot’s Marketing Software
One of my favorite features of HubSpot is their CRM or customer relationship management tool, and free email marketing that enables you to efficiently organize all of your contacts and gain insights into your leads. The purpose of HubSpot’s all-in-one software is to automate and manage all marketing efforts including:
- Social media marketing
- Customer relationship management (CRM)
- Content management
- Web analytics
- Landing pages
- Customer support
- Search engine optimization
- Email automation
Marketing, Sales, and Service Hubs
HubSpot offers three different hubs or modules; marketing, sales, and service. Each hub is aimed at attracting and engaging customers in one convenient location. Hubs can be utilized individually or as a set. Following is a breakdown of what each hub offers:
- Marketing automation
- Traffic generation
- Email marketing
- Workflows (automated follow-ups)
- Content marketing
- Landing pages
- Nurturing leads
- Sales process automation
- Streamlined outreach
- Email tracking and notifications
- Prospects connection
- Live chat, email and meeting scheduling
- Tracking and improvement
- Data organization
- Management of growing teams
- 1:1 video creation
- Organized customer service experience
- Built-in automation and reporting
- Transformation of emails and chats into tickets
- Conversations inbox (brings all communication channels into one universal inbox)
- Customer history information
- Maximized efficiency
- Measure, track, and improve customer experience
- Management of multiple teams and businesses
- Enabled self-service
It’s easy to get started, either use the free tools forever or upgrade to a premium plan.
Building Landing Pages With HubSpot
Another great feature HubSpot offers is the ability to create landing pages. A landing page is a stand-alone page that is an essential conversion component of any sales funnel. These pages are simple in nature, yet vital in their function.
Typically, a free gift or resource is offered on a landing page in exchange for a reader’s contact information via a form. A free gift may include an ebook or PDF, a video series, or even a discount code on a product or service.
Contact information is valuable for building an email marketing list or for increasing conversions and sales on other promotions. People on this list automatically receive a weekly blog post or promotional materials directly to their inbox. This ongoing contact keeps a business and brand on a reader’s radar, which is critical for scaling a business.
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HubSpot’s marketing software free plan can be used indefinitely, and you won’t be required to give your credit card information. With the free plan, you can generate new leads with HubSpot’s email marketing tools, which includes all features of HubSpot CRM, live chat, team emails, one conversations inbox, email scheduling, five email templates, email tracking, and up to 200 notifications.
The Starter plan (sales hub) is $50.00 a month, and is ideal for small or medium-sized business. Streamline your outreach, connect with prospects, and track and improve campaigns. With HubSpot’s marketing hub, for the same price each month, you can access and customize forms, capture and convert leads with a 5X contact tier email send limit, and manage and re-target ads.
The Professional and Enterprise plans offer even more features for each of the hubs, including SEO, social media, blog, landing pages, and content creation tools, along with A/B testing, and video hosting and management tools.
Access marketing and service hub pricing here.
Getting Started Online
Have you been toying with the idea of building an online business but aren’t sure how to begin? Click here to learn how I got started using the internet to leverage wealth. You can also read my review here.
HubSpot is the ultimate software for managing your marketing efforts. Try it for free to get a feel for how the platform works. Having your marketing strategies all in one place, is not only convenient, but is one of the best and most effective ways to scale your business for success. It’s about “growing better, not just bigger.” What are you waiting for?
Have you heard of HubSpot? Let me know in the comments:)