What Is An Infopreneur?

We’ve all heard the word “Entrepreneur,” but what is an “Infopreneur?” An infopreneur is a professional information collector. When I first heard the word, I immediately associated it with authors or journalists. But did you know bloggers and internet marketers are also infopreneurs? And here’s why. Bloggers and online marketers create content. And what is content? Information. Therefore, anyone who is creating content is an infopreneur. Makes sense, right?

What Is An Infopreneur - The Word Info In Hand

What Is An Entrepreneur?

An entrepreneur is an innovator and self-starter who has enough courage and initiative to launch and run their own business. These people have an enterprising spirit and enough gumption to put their dreams into action. Small business owners are entrepreneurs, whether they operate a brick and mortar business or an online website where all transactions are handled online.

Entrepreneurship begins with a dream, is infused with desire, and is propelled forward with sufficient drive and dedication to put these dreams and desires into action. Passion, persistence, patience, faith, and fortitude are requisite characteristics an entrepreneur must have. When times are tough, and tough times will come, these virtues will be relied on again and again.

Information Entrepreneur

Information is anything that communicates facts, knowledge, theories, premises, or statistics. This knowledge is conveyed in many different forms, including television, radio, newspaper and magazine articles, and of course, the vast repository of knowledge that’s on the internet, where massive amounts of information is easily accessible via smartphones, desktops, and tablets.

Based on these facts, an infopreneur is an entrepreneur who is in the business of sharing information in a variety of formats, such as articles, blog posts, videos, podcasts, and presentations. Infopreneurs are not limited in how they dispatch their knowledge, nor are they limited to certain subsets of people as it’s now possible to reach millions of people through the click of a mouse.

What Is An Infopreneur - Jaaxy banner

Online Affiliate Marketing

Online marketing is a method used to recommend and sell services and products on the internet. It is used in conjunction with content based marketing (more on this below). Affiliate marketing is an exceptional way to engage with a target audience and automate your business at the same time. However, you’ll need to be patient and stick with it because this type of marketing strategy does not generate income overnight.

You’ll need to fill your blog with amazing content. Overtime, this content will drive traffic to your site. Once your have a steady stream of visitors, your conversion rates will increase, and you’ll begin to see sales. Fortunately, there is no overhead in an affiliate marketing business, nor is it necessary to hire employees, although a virtual assistant can come in mighty handy.

The first step you’ll need to take is to build a website where your weekly blogs posts will reside. Consistency is key and you’ll see success much sooner if you produce content on a regular basis. At some point in the future, after you site takes off, you could consider hiring a virtual assistant or writer to help create content for you or help with your email and social media campaigns.

Content Based Marketing

Content or education-based marketing is a form of marketing that involves sharing informative content, including recommendations for products and services. This is done by placing affiliate links within your content.

When someone reads an article you wrote, and clicks on one of your links, they can choose to purchase what you’ve recommended. You make a commission if they decide to buy that particular product or service, and they get to enjoy a product you’ve shared pertinent details about.

I don’t know about you, but I like buying products that have been personally recommended by someone I know and trust. To be an effective content marketer, you’ll need to write engaging and useful content on a regular basis. This is how you’ll build brand awareness, authority and trust, and is what will keep your readers returning to your blog.

How To Become An Infopreneur

Would you like to build an online business with the purpose of creating and relaying information directed to a specific group of people that share your same interest? If you like helping others, being your own boss, and working from anywhere in the world, read my article about the basics of affiliate marketing.

[Read More: Understand The Basics Of Affiliate Marketing]

Putting It All Together In One Tidy Little Package

I’ve got a fantastic opportunity for you if you’d like to be an infopreneur, an entrepreneur, and an affiliate and content marketer all at the same time. I’ve been a member of Wealthy Affiliate since 2017, and am loving building my business. The certification program taught me the skills I am now using to run an online affiliate marketing business where I write content targeted for my particular niche, while monetizing my site at the same time.

You’ll learn how to choose a niche, pick the perfect domain name, build your very own website on WordPress, learn how to become an affiliate, and monetize your site with ads, banners, and links. You’ll also learn the ins and outs of writing compelling content, keyword research, SEO strategies, and email and social media marketing.

Ongoing support is available from the tech team and community, which is invaluable for troubleshooting website issues, and getting answers to your pressing questions. Sharing a journey with others, who are walking the same path as you, makes the adventure much more enjoyable. READ MY REVIEW or click on the banner below to learn more.

What Is An Infopreneur - Wealthy Affiliate Banner


Wealthy Affiliate Free Membership Benefits

Here’s what you’ll get with a free starter account at Wealthy Affiliate. And don’t worry, credit cards are not required to set up an account:

  • 10 free lessons from the certification course
  • Two free websites with the siterubix.com extension
  • 30 free searches in Jaaxy – Wealthy Affiliate’s keyword research tool
  • Unlimited email addresses and forwards
  • SSL certificates for each of your sites (Security)
  • Free state-of-the art hosting
  • Free spam filtering

Click this link to watch a training video about how to build a website on WordPress.

Watch the video below for a fun tutorial outlining the benefits of a Premium membership if you decide to upgrade:

Key Points

If you have an entrepreneurial spirit, would like to set your own work hours, and eventually escape the 9-5 grind, affiliate marketing could be the career change you’ve been looking for.

You can get started today for free. Create your account HERE, and start designing a life on your own terms.

Would you like to build an online business? Let me know in the comments:)


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6 thoughts on “What Is An Infopreneur?”

  1. Well, I’ve heard of an infopreneur once, but didn’t realize that bloggers are actually infopreneurs. This seems a suitable definition for me. I would like to start selling physical products with an online shop. 

    So, is this Wealthy Affiliate a kind of online school thing? How long can I expect to start earning money online? Thank you.

    • Wealthy Affiliate is an online certification course and community for affiliate marketers. You can join by creating a starter account for free or a Premium account that is $29.00 a month if you pay annually. It’s the best deal around – hands down!

      Thanks for reading and commenting!

  2. Hi Holly,

    Thank you for your article. I have been with WA since October 2018 and it is a really great community and the training is great. I’m in a totally different niche but still WA has been so good to me.

    One thing I want to mention is that affiliate marketing is not a get rich quick scheme, and commissions don’t come over night.  That’s why a lot of people quit but not me. I’m sticking to it. Thanks again and good luck to you. 

    • Hi David,

      Wealthy Affiliate really is so awesome, isn’t it? I enjoyed the training immensely and learned so much. It’s true, affiliate marketing takes time, patience, and dedication because you have to put it a lot of work before you see the harvest.

      Thanks for your thoughts!

  3. Thanks for breaking down the meaning of an infopreneur and also differentiating it from an entrepreneur. For me, an infopreneur is also an entrepreneur. Although there is a slight difference but there is also many similarities between them. 

    Also an infopreneur is working for himself which makes him an entrepreneur. Anyway, thanks for this great information.

    • Hi Linus,

      You are right, an infopreneur is also an entrepreneur who creates information, They are similar. 

      Thank you for comment!


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