How To Get Found On Google
Getting ranked in Google is a big deal. Once this momentous event occurs, good things are sure to follow. It’s pretty darn hard for people to find your website if your content isn’t ranking. An integral feature of search engine optimization is to ensure your website is easy to find. There are specific strategies you can put in place to increase the chances your content will be ranked, thus allowing traffic to flow freely to your site. Follow these 8 steps if you’ve ever wondered how to get found in Google.
1. Find SEO Keywords
Keyword research is an essential component of search engine optimization, or SEO. The goal of SEO is to rank a website or content as high as possible in the search engines. Websites that rank well in Google have the best chance of receiving a steady stream of traffic. The more traffic a website has, the more potential for profit.
If you want to make money, it pays to become proficient at SEO. Become a pro at finding competitive, but not too competitive, keywords. Keywords are simply words or phrases that people are searching for in Google and the other search engines. Keyword research entails finding these keywords.
You are unwittingly using keywords every time you type in a word or phrase in Google’s search bar. A keyword research tool’s job is to analyze these keywords. Your job is to find low-competition keywords so that your content has the best chance of getting found.
Producing high-quality and engaging content, and optimizing the keywords within that content, is the key to ranking well in Google. Use keywords strategically to bump up the amount of traffic your website is receiving, and see if your conversions don’t soar. More conversions lead to more revenue.
How To Find SEO Keywords
That’s all good and fine you say, but how in the heck do I find keywords? This is where a keyword research tool comes in mighty handy. In fact, this tool will prove to be indispensable to the growth of your brand and business. There are many online keyword tools, it’s just a matter of finding one that best fits your needs.
Here are a few keyword research tools to check out:
- Google’s Keyword Planner
- Uber Suggest
- Keyword Explorer
- Answer The Public
My favorite keyword research tool, and the one I use every day is Jaaxy. You can check it out here.
Take a look at what Jaaxy’s search dashboard looks like:
Top SEO Keywords
See where it says “Avg” and “QSR?” Those are the two relevant numbers you want to look at. The number under Avg should ideally be above 50, and the QSR should be under 100. You’ve got yourself a high-converting keyword when those two numbers are within these optimal ranges.
Avg is the number of searches a keyword receives per month, and the QSR shows the number of competing websites that have ranked in Google for that particular keyword. It takes a little time to find quality keywords, but that’s why they call it “research.”
The phrase “best christmas candy” is a low-competition keyword based on the numbers. It has almost 50 searches, and a QSR under 100. Bingo, that quality keyword needs to be used in a blog post.
I want to provide some perspective for you. Let’s say you write 50 posts every six months, which means you have targeted 50 keywords. Those 50 keywords can potentially turn into 50+ rankings in Google. This clearly illustrates how vital keywords are!
2. Content Is Key
By now you can see how important keyword research is to rankings, traffic, and conversions. Content is key, and is where your keywords will be placed. For instance, if you are in the food niche, and want to write a post about Christmas candy, you could use our keyword above, “the best christmas candy.”
The title of your post could be “The Best Christmas Candy of 2018,” with your keyword being “best christmas candy.” Now when people search for that keyword, you’ll ideally want your post to appear on the first page of Google. Before I even begin creating content, I optimize my title and subtitles for low-competition keywords.
Doing this critical research is fundamental for creating quality content that is SEO friendly. After all, Google exists to crawl content, and when I refer to content, this includes not only written articles, but videos and podcasts as well. All content needs to be keyword optimized.
Here’s what the sequence looks like: keyword research tool – quality keywords – keyword-rich content – rankings in Google – more traffic to website – more conversions – increased revenue.
The next steps are important, and fortunately don’t take much time.
3. Title And Meta Description
This goes without saying, but the title of your post should always be keyword rich. That same keyword needs to also be placed within the first paragraph of your article. You’ve now done your job so don’t stress about using your keyword over and over in your post. This is referred to as “keyword stuffing,” and Google doesn’t like it so don’t do it!
Keywords help the search engines understand what your content is about. Once they know this information, you’re more likely to get ranked. Titles are important elements for readers, letting them know the crux of the content. In fact, the title may be the most important SEO ranking metric.
The meta description is also used for SEO purposes. A meta description is a summary of your content, and Google will often use it as a snippet in the search results. This brief synopsis should include your keyword. Think of your meta description as a short sales pitch to potential readers.
My title for this post: “How To Get Found In Google” is keyword optimized.
4. Add Alt Tags
Images are essential elements to any great article, and will greatly enhance your blog posts, helping to convey your message. You may not know this, but images can either be SEO friendly or not. Adding Alt tags improves SEO so be sure and include these tags on every single image.
Alt tags help the visually impaired who are using screen readers. An alt tag is not technically a tag, but rather a description of the image. It serves two purposes: to aid those who are blind, and to enhance SEO. A screen reader will skip over the image if there is no alt tag.
If the description of the image, in you alt tag, happens to include your keyword, that’s great, but again don’t keyword stuff. Below, you can see I’ve provided an adequate description of the image: “beautiful, multi-colored sunset over the ocean.”
It only takes a few seconds to add an alt tag, so be sure and do it on every image in your content.
5. Internal Links For SEO
Internal links point to content that resides on your site, and is a key SEO metric. Links that share the same domain would be considered internal links. I’ve used internal links on this very post, where I’ve invited those reading, to click on a link to a previous post I’ve written. Internal links can also point to pages on your website.
Keep in mind, internal links need to be relevant to the content. Linking in this way sends a message to Google that you value your own content. These links will also keep people on your site longer, reducing your bounce rate, which is a another component of SEO.
Google will crawl your site more efficiently when you include internal links, and your rankings for specific keywords will also improve. Surprisingly, adding internal links is often overlooked, which is unfortunate, because they can improve SEO.
Below is an example of an internal link I’ve used in this post. When someone clicks on it, they’ll be directed to another post on this same site:
6. What Is An External Link?
An external link is a link pointing away from your website. In the example below, I’m linking to Jaaxy:
External links are important for indexing and crawling. Externally linking to trustworthy authority sites will improve the credibility of your website. Remember, however, that the links need to be relevant to your content. It will help your SEO if you link to sites that are high ranking.
Another purpose of external links, also called outbound links, is connection. If an authority site sees you’re linking to them, they’ll likely return the favor. This will further add to your credibility, and the value of your site’s content. One external link per post will do the trick.
7. Fetch As Google
The Fetch as Google tool, within Google Search Console, is helpful for determining if the Googlebots can access your website’s posts and pages. You can test how Google is crawling a URL on your site, and debug potential crawl issues.
I fetch as Google for every post I write. I begin by googling “Fetch as Google,” I then choose the website I’m fetching for, and add the last portion of the URL for the particular post I’ll be sending to Google. See the example below:
It’s a good idea to fetch for both desktop and smartphone. I also resubmit my sitemap every time I fetch.
Click on “Sitemaps” on the left-hand menu of Google Search Console. You’ll be taken to this page. Check the box next to your sitemap, and hit “Resubmit” above it. That’s all it takes to resubmit a sitemap.
Google now knows to crawl your content. These steps are worth taking if you’re going to take the time and effort to create content.
8. Social Media Sharing
Now that you’ve created an exceptional blog post, optimized it for SEO by researching your keywords, and added your internal and external links, it’s time to share you content on social media. Social media is a no-brainer in terms of marketing because it’s essentially free advertising.
Where else can you get your content in front of millions of viewers? A good place to start is by creating business pages for all your social media accounts. If that’s too overwhelming, focus on only one or two platforms to begin with.
I personally love Facebook, Instagram, and Pinterest, and use automation tools to automate my pinning and posting.
Take advantage of tools like Hootsuite and Tailwind to extend your reach and save valuable time. Automation tools make it easy to share a lot of content while you sleep.
How To Create An Internet Business
Each of these strategies that I’ve outlined, I learned by becoming a member of Wealthy Affiliate. It’s an incredible online affiliate marketing platform that will teach you all the skills you need to run a successful internet business.In fact, Jaaxy is the keyword research tool they use, and is useful for more than just keywords.
Get started for free today, and I do mean free, as in no credit card is required. You’ll love the certification course, the supportive community, the lighting-fast web hosting, and the WordPress website builder. This is just a small sampling of the numerous benefits you’ll receive.
No more playing hide-and-seek, let’s get you found in Google. Learn how to research keywords, create informative content, add internal and external links, let Google know about your post, and share, share, share. The world is waiting for your content!
What keyword research tool do you use? Please take a minute to leave a question or comment below!