Just for fun think of a famous brand. Take a few seconds to think of one. Did their company tagline pop into your mind? What about if I said: “The Happiest Place On Earth?” I bet you’d know the company I’m referring to. Brands and their taglines, or slogans, go together like the Hatfields and McCoys. Let’s learn how to create a catchy slogan people will remember.
A slogan many times represents a company’s philosophy. Other times it’s a phrase, or maybe just two or three words, that describe the value of a product or service. Think of a slogan as a recognizable handle associated with a particular brand. They’re often clever, witty, and easy to remember.
The goal is for your slogan to stick in people’s heads. Ideas that are relevant to your business can be communicated using a tagline.They work in conjunction with a logo, which is a visual representation of a company, whereas, a tagline is more of an audible representation. While slogans aren’t mandatory, they can do wonders for your business.
Think of a slogan as a mini-mission statement that identifies a product or company. Great taglines capture a company’s essence, although it may not define its purpose. When thinking of the perfect tagline, reflect on what makes your service or product stand out. How is it different from your competitor’s products?
A slogan can function kind of like a sales person for your company- in that it explains the benefits of what you’re offering.There are different types of taglines. Humorous taglines are fun, and present ideas with an intention to entertain. More sobering taglines invoke an emotional response with a strong call-to-action, whereas inspirational taglines offer solutions to common problems.
Using dynamic, distinct, and descriptive words leads to a more dramatic phrase. Taglines – also called positioning statements – are used in marketing and advertising materials so be creative. Your tagline will be an intrinsic part of your brand identity going forward. Simple and succinct works best – avoid confusing and complicated words.
A punchy rhythm and words that rhyme are other factors that will make a slogan memorable. Also, don’t make false promises – in your tagline – that you can’t fulfill.
Free Slogan Generators
You can use a free slogan generator like this one to spark your imagination. Type in a keyword and 1,000 potential slogans will appear. If you can’t find one you like, swap out a word or two to come up with a tagline you love.
Great taglines don’t need to be long. In fact, the shorter a tagline is, the easier it is to remember. Keep it short. One of the most successful companies ever – Apple – had a tagline of just two words – “Think Different.” A lot of punch is packed into those two short words, and identifies Apple’s brand and mission. 7up’s tagline – “The Uncola,” is also short and sweet. Then there’s KFC’s “Finger Linkin’ Good” tagline that says it all in just three short words.
Some slogans sport a few more words like Hallmark’s “When You Care Enough To Send The Very Best.” I bet you could guess who the company is just by hearing their tagline. “Ace Is The Place With The Helpful Hardware Man” is another memorable tagline with several words.
Although there are “rules” when creating a tagline – like keeping it short – feel free to break this rule if a longer tagline suits your brand identity, and resonates with your audience. A tagline should be memorable. A unique and playful tagline, with a play on words, is easier to remember than a bland phrase that is vague and meaningless. Someone may forget your company name, but if they remember your tagline, you’ve chosen well.
The goal of any tagline is to create a lasting impression and connection with consumers. Make sure your tagline is applicable across cultures, and clarifies what your company excels at. You want to stand out from your competitors. Does your tagline reflect how amazing your products and services are?
If you have brain freeze, and are finding it difficult to think of ideas, try viewing your tagline, not just as a slogan, but as a brand message. What would you want this message to convey to potential customers?
Personal Brand Tagline Examples
Here are some examples of taglines I’m sure you’re familiar with:
- “The Quicker Picker Upper” – Bounty Paper Towels
- “Betcha Can’t Eat Just One” – Lay’s Potato Chips
- “Maybe She’s Born With It. Maybe It’s Maybelline” – Maybelline
- “A Diamond Is Forever” – De Beers
- “Don’t Leave Home Without It” – American Express
- “Have It Your Way” – Burger King
- “Between Love and Madness Lies Obsession” – Calvin Klein
- “Be The First To Know” – CNN
- “It’s The Real Thing” – Coca Cola
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My favorite tagline of all time is Nike’s “Just Do It.” Nike’s revenue increased dramatically in the years following the launch of their new slogan. Are profit margins and taglines linked? Studies show there’s a correlation.
There’s no doubt that a great slogan brings brand recognition, and reinforces a company’s message. Never underestimate the importance of an effective tagline. Think of it as a useful tool for brand recognition that is completely unique to your company.
Although, creating a tagline requires time, imagination, and a little creative tweaking, it is well worth the effort. It will be used over and over again for years to come so make it amazing! Does your business have a tagline? How did you come up with it? Let me know in the comments:)