If you’re new to the world of internet marketing, you’ve probably heard of landing pages. Do you know what they are and why you need one? A landing page is simply a web page created for a specific purpose. These pages play an important role in any sales funnel, and are used to increase leads and boost conversion rates for a particular promotion or marketing strategy. In this post, I’ll show you how to design a landing page in Wix.
What Is A Landing Page Used For?
Affiliate marketers typically use landing pages to market an affiliate offer, product, or service. A landing page, also referred to as a lead capture page, is created to make the sales process a little more sophisticated. Basically, it’s an intermediary page that preps someone to buy what you’re offering. When a visitor clicks on one of your online advertisements, they are first taken to your landing page, where they can learn more about your offer.
A landing page displays informative sales copy or videos that are related to your ad, and can be linked to a variety of campaigns, such as social media and email marketing campaigns. A simple web page, its main objective is to convert website, social media, and other internet visitors into paying customers or leads. This is done via a call-to-action, directing your visitors to perform a specific action, such as “Click here to subscribe,” “Free Gift,” or “Click here to sign up.” When they do what you ask, they will be taken to your store, a free download, or other free gift.
Think of your landing page as your own little piece of real estate that can be used for a variety of marketing strategies. This could include gathering contact information for your email list, an invitation to sign up for an online course you’ve created, a free eBook or affiliate offer, or the promotion of any product or service. As stated before, a call-to-action is a vital component of any landing page because it tells your visitors want you want them to do. What you want them to do is click on the link you have provided.
Landing pages are also valuable because they provide pertinent information regarding the success of your advertising or marketing campaigns. Click-through and conversion rates can both be analyzed, and then tweaked, assuring the ongoing success of your strategies.
This post contains affiliate links, which means I may receive a small commission, with no cost to you, if you make a purchase through one of my links.
Why I Like Using Wix For Landing Pages
Landing pages don’t need to be complicated, rather their simplicity, is what makes them effective. Focus on designing a page that is visually appealing, and will grab your reader’s attention as soon as they land on it. A well-designed landing page is one that will enable your call-to-action, which is the main purpose of your page, to stand out.
I use Wix for my landing pages because the drag-and-drop editor is a breeze to use. The dashboard is intuitive, with a small learning curve, making the creation and editing process quick and seamless. Your page will look fantastic across all devices. In the editor, you’ll be able to edit your page for mobile, as well as, for desktop users. This is an amazing feature, ensuring your page is formatted correctly across all devices.
All of the templates offered by Wix are fully customizable. Choose a template you love and start personalizing. It isn’t any more complicated than that. Then hit the “Publish” button, and your landing page will be instantly live online, ready to capture your leads, and increase conversions. Oh, and did I mention, creating landing pages in Wix is free.?! You don’t need to register a domain name or pay for hosting. It’s all-inclusive with Wix. Let’s get started.
How To Design A Landing Page In Wix
Landing pages are created with a definite intention in mind. Make this intent crystal clear. Include your sales copy, a call-to-action button, any pertinent links, and a video if possible. Don’t make your page complicated. It should be easy to navigate, without unnecessary distractions, which may lead your viewers away from the main attraction – your call-to-action.
Begin by creating a free account at Wix. Then click the “Create New Site” button. Choose what kind of site you would like to create. I chose “Blog.”
Now click the “Choose Template” button. You’ll be taken to the template page where you can choose which template you want to use. Wix’s landing page templates are coming soon so stay tuned. Having said that, any template can be used as a landing page.
There are five pages worth of templates so take your time choosing one. For this tutorial, I picked the “Style & Design Blog.”
Click on “View” if you want to preview the template before editing it. Or click on “Edit” to start customizing. The editor dashboard that looks like this:
I begin by deleting the navigation bar and footer.
I delete all pages, as well, since landing pages are one page only. Using the home page will do just fine.
I also delete all images on the template. This way I can upload my own. I now have a blank canvas to work with. The six buttons on the left of the editor are going to be your best friends as they’ll allow you to personalize your page. Click on the “+” icon to add elements. Elements include text, images, vector art, shapes, buttons, stripes, videos, music, animation, and much more.
I begin by adding three strips. On the first strip, I add an image. On the second strip, I’ll add a paragraph of sales copy or a video, depending on my intention for the page. On the third strip, I include a button, with a link leading to my offer. In this case it is my free gift.
You can manage the size of the strip by stretching it up and down. Change the text font and color by right clicking on the text. You’ll see a menu. Choose “Edit Text.” Simply drag and drop elements to the desired location.
Add images by clicking on the “+” icon again. You can upload your own images, use free images that Wix provides, or buy stock images.
I’m going to use a free Wix image. See the great selection:
Another really cool feature is the ability to add images from your social networks.
When I click on the Instagram icon, I can authorize Wix to access my IG account. I can then use images from my account if I want to.
My first strip is finished. I’ve added an image and a title. I didn’t change the opacity of the image, but you can make adjustments if you want. You can also add filters to change the look of your images. Take a peek:
Now on to my second strip. I’m going to add a plain white strip and add my video on top of it. I click on the “+” icon again and choose the “Video” option. You’ll see this screen:
I have my own video so I’ll choose “Video Upload.” I can then drag and drop my video into the selection box. Adjust the video to the size you want by stretching the arrows on the top and bottom. You’ll see a row of icons on the top, left hand side. Use those to customize further.
My second strip is finished. See how easy? On to my third and final strip. I select a strip, changing the background to match my brand colors.
I’m now going to add a button that says: “Free Gift.” When that button is clicked, the person will be taken to my download page, where they can download their free gift.
To add a button, click the “+” icon and add the button of your choice. Change the color, size, and text. Then add an affiliate link by going to the “+” icon again, and selecting “More.” This is what you’ll see:
Click on the green “HTML iframe” icon. Click “Enter Web Address” and you’ll see a box pop up where you can enter your link. If you’re a coder, you can enter your code here as well.
Or add a link to your button by clicking on “Change Text” on the button editor. You’ll see the “Button Settings” window pop up. Click the link icon, and you’ll see another window appear with a variety of options. Now click on “Web Address.” Paste your URL into the box provided.
My landing page is pretty much done at this point unless I want to spend some time fine-tuning. In the first strip, I have an image pertaining to my offer, with some supplemental text.
My second strip contains an informative video, letting my readers know more about the offer. If I didn’t want a video in this part of my landing page, I would add some additional sales copy instead. Or you can add both a video and an explanatory paragraph.
My third strip has my “Free Gift” button on it, when clicked, will take my readers to their free download that I have prepared. The third strip is a great location to also add your email subscription box or contact form. Keep in mind you’ll need to set up an autoresponder service to do this. When I preview my page, this is what it looks like. Sweet and to the point. That didn’t take long!
Now all I have to do is hit “Publish.” Be sure and save your work, while you’re editing, to be safe. Also, make sure your page is optimized for mobile viewers. See the desktop and mobile icons?
My mobile site is looking pretty good, but you may have to arrange elements to get it right.
You can change the URL to your page if you’d like. You’ll have this option when you press “Save.” Instead of it saying “Mysite-3,” I changed the end of the URL to “mybestlandingpage.”
You can also connect your landing page to your own custom domain if you want. I don’t do that for my landing pages, however.
Now you know how to design a landing page in Wix. The way I designed my page is just one of many ways to do it. Experiment with different layouts and elements to come up with a page you love. There are tons of customization features. I couldn’t cover them all in this post so get familiar with what’s available. You can also delve into Wix’s analytics to see how your page is converting, but that’s beyond the scope of this post. Have fun customizing!
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A landing page is an essential component in any sales funnel. Whether you want to explode your email list, promote a product or service, or advertise a give-away, a landing page is the perfect location to have your potential customers “land.”
Think of a landing page as a sort of middle man. Instead of sending my visitors directly to a sale’s page, they first visit my landing page, where they can learn more about what I’m offering. This is proper protocol in much of the affiliate marketing world.
Landing pages are simple to create, and don’t take a lot of time. They’re amazing for generating leads and increasing conversions. If you haven’t made a landing page yet, jump in head first and create yours today! You’ll be pleasantly surprised how user-friendly the process is. Create your free account here.
What do you think about using Wix to make a landing page? Let me know in the comments:)