WordPress is a household name in the blogging sphere. Impressively, 37 million internet searches for the word “WordPress” are made every month. Every second, 17 posts are published on the WordPress platform, and 22% of all new domains in the United States are run on WordPress. Keep reading for more outstanding facts and figures about the number one website builder in the world.
What Is WordPress?
WordPress is a free and open source content management system (CMS), and blogging software, that is widely used for setting up websites. It is written in PHP, a type of scripting language, which makes web pages more interactive. WordPress is licensed under the GPL, or General Public License, that allows software users to manage programs as though they were public domain.
The software enables users to build and customize websites via a central administrative dashboard. A text editor, within the dashboard, allows for modification of content, layout, and design. The massive library of themes and plugins are additional sources of customization.
Websites Are Essential Aspects Of Internet Marketing
So why build a website in the first place? For starters, having your own website and blog is a great way to build your brand and gain exposure for your business. It’s also an effective avenue to get your products and services in front of a large audience and to build your client base. Blogging fosters interaction and connection, which builds trust with those in your niche. This is important because trust is a necessary component of conversions and sales.
A website is a vehicle to house your blog. Content is essential for search engine optimization, and is a vital tool for driving visitors to your site. Each and every post you write should incorporate keywords, which will boost your rankings in Google, making it easier for people to find you.
Readers who consume your content are much more likely to purchase from you due to “The know, like, and trust factor.” The information in your articles will help position you as an authority in your field. Authority and expertise build both trust and brand awareness.
Aside from all these benefits, monetizing a website can be a significant source of income for you. Once you get your site up and running, you’ll want to concentrate on populating your blog with content that is relevant to your niche. You’ll then want to make recommendations for products that relate to your article. When readers click on your links, you earn commissions, which is the essence of affiliate marketing.
Why I Like WordPress
Here’s a list of why I chose WordPress as my website builder over other platforms:
- It’s free – (you will need to buy a domain name, but the cost is under 20 bucks)
- WordPress supports a variety of sites: blogs, visual sites and eCommerce
- The interface is intuitive to use
- The customization options, including themes and plugins, is extensive
- You can easily add media, like images and videos, to your articles
- WordPress is SEO friendly – this is a significant factor because SEO is what will drive traffic to your site
One of my favorite features of WordPress is the enormous library of available themes. In fact, it can be somewhat overwhelming because there are so many to choose from. What exactly is the purpose of a theme? A theme is a collection of stylesheets and templates that are used to customize the appearance of a WordPress site.
Many themes are free and can be accessed right from the WordPress dashboard or on WordPress.org. Premium, or custom themes, are also available and can be uploaded directly to the theme’s editor. Themes differ in their layout, design features, customization options, and the types of websites they’re tailored for.
For instance, there are themes that support eCommerce sites, themes that support photography and art-related websites, and themes created for sites centered around food. The theme you choose, and customize in the backend of your site, will determine how it appears to your viewers on the front end. The average cost of a premium theme is around $49.00.
WordPress sites can be further customized by using plugins for added functionality. There are thousands to choose from. Plugins are snippets of software that are uploaded and activated to a WordPress dashboard to expand the functionality of a website.
Like themes, many are free, but there are also premium plugins. Support is offered with premium plugins, which are typically compatible with the most recent version of WordPress.
When choosing a plugin for your site, it’s important to look at the star rating, how often it’s been updated, and if it’s compatible with your particular theme.
It’s possible that plugins can negatively impact website speed. I’ve had this happen and it takes a little troubleshooting to identify the culprit. Follow the steps above to prevent this from happening.
WordPress.org has over 55,000 plugins in their directory, with over 1.25 billion downloads. WooCommerce alone boasts over 30 million downloads and is the third most popular plugin. WordPress supports a wide range of plugins, including ones for:
- Optimizing SEO
- Creating forms
- Compressing images
- Caching and performance
- Security and spam
- eCommerce and selling
- Site building and design
WordPress Growth Through The Years?
Through the years, there have been 36 versions of WordPress, with major versions being released every 152 days. WordPress 5.2, the most current version, has been downloaded 37 million times. Approximately 21% of the entire WordPress code includes comments. Almost 52 million websites on the internet use WordPress. Out of the top 1 million websites, 355 thousand have chosen WordPress as their blogging platform.
Each new version of WordPress has added additional capability and functionality. WordPress 1.2 introduced plugins, version 1.5 introduced themes, and one of the most recent versions introduced Gutenberg, the block editor. I can’t wait to see what is offered in the next update.
[Read More: How To Build A Blog On WordPress}
Check out this incredible infographic by Amos Struck from WP Clipboard. It’s outlines WordPress statistics in a visually-pleasing format:
Want To Get Started Online?
Is one of your New Year’s resolution to start a blog this year? If so, read my review of my #1 RECOMMENDED resource for building a thriving business online. Not only will you learn how to build a website on WordPress, which is an integral aspect of internet marketing, you’ll also learn SEO, keyword research, affiliate marketing, content creation, and so much more. Now is the time to start investing in your financial future, and you can get started today, absolutely risk-free.
[Read More: Is Wealthy Affiliate The Real Deal?]
50,000 websites on WordPress.com are launched daily, with about 2 million theme changes every month. There are 76.5 million WordPress blogs, with 70 million new posts added monthly.
Wrap your head around those figures. These statistics underscore the platform’s popularity and ease of use. Consider WordPress if you’ve been thinking about building a website.
Would you choose WordPress over other platforms? Let me know in the comments:)