Ebooks are amazingly convenient, just download and read at your leisure. Have you considered writing your own ebook? They’re a highly productive way to deliver your message to a broad audience. Plus, authoring an ebook will give you a certain amount of clout with your readers. Add to these advantages the fact that digital downloads are a great free gift for your email list. Here are 5 things not to do when writing an ebook.
Benefits Of Writing An Ebook
Before I get to my list of what not to do when writing an ebook, I’d like to talk about why you would even consider writing one to begin with. But, first a quick definition: An ebook is simply an electronic book that is made available in a digital format.
Digital books are accessible on computers, smartphones, and tablets, and are widely available to diverse audiences all over the world. Ebooks are more affordable to produce and purchase than hardcover copies, and are extremely convenient because you can download them directly to your phone.
Below is a list of benefits:
- Are great lead magnets to help grow your list
- Can be an additional source of revenue
- Positions you as an authority and expert in your field
- Conveys your message to a broad audience
- No packing or shipping costs to worry about
- Can be downloaded immediately upon purchase or used as a free gift
- Gain trust with your audience
- Are both time and cost-effective to write
- Can sell unlimited quantities
- Turn your hard-earned knowledge into passive income
What Not To Do When Writing An Ebook
Keep these tips in mind before writing an eBook:
1. Letting Fear Immobilize You
We’ve all been paralyzed by fear at one time or another in our lives. I’m sorry to say this is certainly true for me – it’s happened repeatedly through the years, perhaps, even on a daily basis if truth be told. Be confident that the knowledge you have in your head is important and that it can benefit others. Just START. There is never an end result without a beginning point. Starting is the hardest part.
You’ll gain momentum once you begin the process. Ideas will start to flow and at some point it will dawn on you that you can accomplish your goal. Think of the vast number of people who have written ebooks. I doubt they’re any smarter than you! What sets them apart is they might have more courage. If they can do it, so can you. Have faith and confidence in yourself and then get busy!
[Read More: How to Write an Ebook in 4 Steps]
2. Choosing A Topic You Know Nothing About
Your message will sound authentic if you write about something you’re well-versed in, are passionate about, and that you have experience with. We can all sniff out a lack of authenticity and passion, so keep it real by writing what you know. Additionally, it’s far easier to write about something you have knowledge and experience with than a topic you don’t.
I know I enjoy reading and learning from people who have put in the time and effort to master a subject or craft. I deem an ebook a success when it can seamlessly transfer the information that’s in the author’s head into mine, without me having to put in the hours to learn the subject like they have. This vicarious form of learning is the most productive, in my opinion.
3. Not Having A Plan In Place
It can be tempting to jump in and start writing, especially if you live and breathe what you’re writing about. Good for you if this is the case because it shows you’ve got gumption. However, you’d probably be better served if you slowed down a bit and prepared in advance.
Start by making a broad outline of the topic you’ll be covering. Then break that outline further into subtopics. This one strategy will help you organize your thoughts, giving your writing a sense of direction and coherency.
Taking the time to structure your writing, as the initial first step in the process, will result in easier reading for those consuming your content. There’s really no reason not to do it, since devising an outline is not time-intensive, yet is a great time-saver. Another benefit of having an outline is that it will serve double duty as your Table of Contents.
4. Second Guessing Yourself
Is there a person on the planet that doesn’t question themselves in terms of what they know, and their ability to convey it? I would highly doubt it. I know my confidence waxes and wanes all the time. We all have days where we struggle with our abilities, or lack thereof, especially when we’re first learning how to do something we’ve never done before. Writing an ebook is no different.
Anticipate and prepare for the days when your confidence will lag. Because surely it will, taking your vision and motivation right along with it. Know that this is normal and every good writer experiences it. There’s a very real phenomenon called writer’s block. Whine a little, have a pity party, and then get right back at it. Anyone who’s accomplished anything great, started out as a complete novice. It’s just how it works.
5. Failing To Pay Attention To Formatting
The main purpose of an ebook is to convey knowledge. This means it must be well-written, easy to understand, and edited in terms of grammar and sentence structure. Once these components are in place, you’ll want to add visual appeal in the form of images, headings, and subheadings, further underscoring the importance of creating an outline.
Headings and images will not only make your book more appealing, they’ll also make it more enjoyable to digest. Make use of bold and italicized text, along with lists and bullet points. Include eye-catching quotes, and don’t forget to include a great-looking cover page, it will be the first impression readers have of your book, so spend some time designing it. Oh, and don’t forget to also include a copyright.
And in case you didn’t know, you can design an awesome-looking cover page in Canva. For that matter, you can create an entire ebook in Canva, as long as it’s under 30 pages. Canva is an online design tool that allows you to create a variety of graphics using their drag-and-drop editor, along with an impressive library of fonts, elements, and images.
Downplaying The Importance Of Your Ebook
This last tip is a bonus tip. Now that you’ve gone to the hard work of writing, editing, and formatting your ebook, don’t forget the all-important step of sharing it. Sure, it’s awesome that those that subscribe to your list have access to your book, but what amount all the people on social media that would also enjoy it. Now this doesn’t mean that you share the PDF itself on social media, but rather put in a plug for it that will drive people to your website.
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My advice is to take the plunge if you’ve always wanted to write an ebook. They make great free gifts, are an additional source of revenue, and are affordable to create. Don’t let fear derail your plans by second-guessing yourself, write about something you have experience with and are passionate about, create an outline before you begin writing, and don’t forget to share your ebook for everyone to enjoy.
Have you thought of writing an ebook? What has prevented you from doing so? Let me know in the comments:)