Email marketing is a powerful component of any digital marketing sales funnel, which enables you to regularly connect with your target audience, providing relevant content to them on a weekly basis, with the ultimate intention of driving more conversions and sales. Learn how to build an email list fast by utilizing the 7 tactics below.
The Benefits Of Email Marketing
An email list is an electronic mailing list that enables the distribution of information to people who have joined the list. Internet marketers grow their lists by offering free gifts, also called lead magnets, in exchange for a person’s name and email address. This is why it’s called “email” marketing. Examples of lead magnets include a free PDF or eBook, a promotional or discount code, an audio or video tutorial, or an online mini course. Benefits of email marketing include:
- The ability to reach a vast audience
- Build relationships and foster connection with those in your niche
- Stay in consistent contact with your readers
- Increase conversions and sales
- It’s simple to get started
- Is cost-effective
Email Service Providers
The hardest part, although not too complicated, of this form of marketing is choosing an email marketing provider and setting up your campaigns. Once that’s done and all automated, you’re good to go, and can start building your list without too much effort on your part. Email marketing is a powerful and strategic way to stay in contact with your readers and to ultimately increase conversions. I use AWeber but there are many providers to choose from. Below is a list of email service providers:
- Constant Contact
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How To Build an Email List Fast Using Your Blog
1. Create Relevant Content That Solves A Problem
Creating consistent content, that is fresh and informative, is the number one way to build an email list. It’s also a highly effective way to build trust with your audience. Over time, those who read your content will come to know, like, and trust you, and view you as an expert in your field. This will make them much more likely to want to receive your weekly content in their inbox because they perceive it as valuable. They will then readily provide their information in exchange for your free resource.
2. Place A Subscriber Box At The Bottom Of Each Post Or Article
The more opportunities you give your readers to opt in to your list, the higher the likelihood they’ll be willing to enter their information into your subscription box. Besides placing an opt in form on your website where it can easily be seen, you’ll also want to include a subscription box at the bottom of each article you write.
3. Use Strategic Calls-To-Action
A call-to-action (CTA) is a simple request where you ask people who are reading your content to do something. People are much more likely to complete a task, such as signing up for your list, if you bring it to their attention and invite them to do it. Examples of calls-to-action include: “click here for your free gift,” “sign up here for my online course,” “get your free eBook here,” or “subscribe to my list to receive your discount code.” It’s a good idea to place one or two CTAs within each post or article that you publish on your website. The most strategic locations to include a CTA are in the middle or at the bottom of your content.
[Read More: How To Skyrocket Your Email Marketing Campaigns]
How To Build An Email List Using Social Media
4. Promote A Free Ebook Or Online Course
Everybody likes free. Create an eBook relevant to your niche that includes helpful tips and tricks that are easy to implement. Ebooks are great gifts because readers can conveniently download them to their smartphones or computers. Direct people to a landing page where they can enter their name and email in return for your complimentary eBook. Online courses are also popular and are a great way to keep people engaged with your content.
5. Use An End Screen On YouTube
If you have your own YouTube channel, you can utilize an end screen to encourage viewers to subscribe to your channel. An end screen is a clickable tool that can be added to the last 5 to 20 seconds of a video, and is an effective way to include a call-to-action on each of your videos without being pushy or intrusive. You can also include a link below your video that either takes viewers to your website or to a landing page where they can choose to enter their information in exchange for your free gift.
You can harness the power of Facebook by placing a call-to-action on your business page where it can easily be seen. For instance, you could include a CTA that says: “Click here for my free online course.” The link would then take them to a landing page where they would enter their information to gain access to your course. You could also promote any of your free resources on Twitter in exchange for your followers’ names and email addresses.
7. Host A Webinar
There are multiple benefits to hosting a webinar. Webinars are interactive and a great avenue in which to engage with your target audience. They’re also highly beneficial for reaching large groups of people. You can use these benefits to your advantage by leveraging webinars to grow your list. Since all attendees are required to enter their email address in order to register for the webinar, it’s an unobtrusive way to collect emails.
Building An Online Business
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Email marketing is a win-win situation for both you as a business owner, as well as those who follow you. Your readers get to enjoy your expertise, advice, and recommendations via your newsletter that automatically lands in their inbox every week, and you get the opportunity to build your business and increase sales by growing your customer base.
Have you taken the dive into email marketing? Let me know in the comments:)